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Jake
& Amos is introducing our New "All Natural" label to enable our customers
to easily recognize our "All Natural" products!
"What is All Natural?
Due to the great customer interest and consumer demand, as well as the lack of an “official
national” definition for the term “All Natural”, Jake & Amos would like to
submit the following as our guidelines for manufacturing products that are
“All Natural”:
• Ingredients minimally processed (closer to their natural state).
• For example:
- Corn Starch is natural; Modified Food Starch is not.
- Evaporated Cane Juice is natural; High Fructose Corn Syrup is not.
• No Artificial Colorings.
• No Hydrogenated Oils.
• No Artificial Flavorings.
• No Artificial or Chemical preservatives.
• If we are in doubt about any ingredient’s “naturalness” we check if an Organic
counterpart is available, as Organic products, by nature, are All Natural.
According to recent studies, "all-natural" is reported as being the most frequent "positive"
new product category. In 2004, the National Marketing Institute reported that 63 percent of
consumers have a preference for natural foods and beverages. And food sales in natural
product stores reached a reported $11.4 billion in 2003.
According to the Iowa State University Agricultural Marketing Resource Center, "the
combination natural/organic food category has grown significantly since 1990, increasing
four-fold in the decade after and averaging 14 percent annual growth (compared to historic
growth rate of 4 percent in the overall food industry)."
In 1993, the FDA said it had not included a definition of the term in its Nutrition Labeling
and Education Act (NLEA) "because of resource limitations and other agency priorities"
and has not made any changes to date.
>> Food Navigator-USA, News Headline
Thank you for your interest in our Jake & Amos products.
To purchase Jake & Amos products please click on any of our
categories to the left. You can rest assured with our secure checkout.
Order from Jake & Amos today! |
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